Built the app from zero
Overview
2021-2022
The project is designing BTSE crypto exchange app from scratch. As the sole designer, the role involves conducting competitor research, defining the overall style and design guidelines, and creating user flows for various features. These include the wallet, trading, KYC process, and other general functionalities offered by BTSE.
Role
Sole Designer
Teammates
Product manager, Product owner
Results
Register
Deposit
Convert
Withdraw
KYC
Challenges
Primary Goal
Increasing registration and deposit rates.
Where We Start
Identifying user archetypes.
Determining the priority of features for the app launch.
User Archetypes
Based on feedback from our X (Twitter) users and our existing features, we've determined that our target users are those who want to learn and actively participate.
Be informative, show advanced information to attract intermediate users.
i.e. popular coins, ranking list.Help users to grow by providing latest news and learning materials.
i.e. new listed coins, blog articles, videos.
Provide incentive and rewards to encourage user to participate and also introduce BTSE to their friends.
i.e. trading competitions, referral bonus.Provide quick accesses of personalized information on homepage.
i.e, user portfolio, favorite coins, recent activities.
Priority of Features
Homepage: for brand awareness and overview of the product.
Trade, Wallet, Buy and Sell: Fundamental trading platform features.
Earn: Positioned as a core feature to attract users due to its safety and high-profit potential.
Homepage
Various mockups to discuss with project owners, project managers, and marketing.
User Journey
Final Layout
The homepage design follows the user journey, encouraging engagement from top to bottom.
Site Map
Fundamental Features
These features pages serve as secondary but frequently used pages. In addition to redesigning the interface, we've improved the user flows to eliminate obstacles between steps.
User Flows
After completing most pages, our next task is to redesign the advanced features. For users unfamiliar with cryptocurrency, some features require leaving the app or taking extra actions to complete. It's crucial to consider all scenarios to guide users through the process.
UI Patterns and Guideline
Alongside designing the layout and user flow, we've also established guidelines and UI patterns. For crypto features, given their extensive user flow, we've organized them into four levels of pages and defined transitions between these levels. This ensures users can seamlessly complete tasks, irrespective of the operating system.
Dark mode is essential for content-heavy pages like trading and markets, a must-have in a crypto app. We collaborated with developers to establish an efficient system for users to seamlessly switch between the two color modes.
